Thursday, May 6, 2010

Coming Attractions or Tricks of the Trade

Listen and watch the following video. Pay close attention to the details in how the advertisement is put together to tell you about the product. After you watch it a couple of times, post a comment about what you notice the company used to attract your attention.

23 comments:

Anonymous said...

In this video it shows that the computer can fit in a envelope. The second thing is that the video makes it look light. The third thing is the music it has the music to interest the audience. caitlin blog

Anonymous said...

It is really light, thin and it is easily portable. The reason why they got a lot of money is because a lot of people want a laptop as light and thin as air. Evan blog 3u.

Anonymous said...

The commercial got our attention by opening the envelope with one finger. The computer is so light that it fits in an envelope without ripping. They even said The Thinnest Notebook in the commercial. The people only use one finger to do everything. That means the computer is light. It is so light it is why they call it MacbookAir. It is as light as the air. SarahRoseblog3u

Anonymous said...

In this commercial, the Macbook Air is pulled out of an an envelope because they are trying to show how thin the MacbookAir is. It also shows how light the MacbookAir is. The reason why they did this is to attract the audience to sell them a light laptop. Madeline blog 3U

Anonymous said...

When you pulled the notebook that must have attracted people's attention, and also when you opened the notebook the top of the screen it look like it was thin as a feather.
JonathanBlog3U

Anonymous said...

i think they made this computer as light as a feather because people complain about the regular laptop because it was too heavy. Kirana Blog

Anonymous said...

I think this is a good advertisement because when the person pulled the Apple Macbook Air with two fingers,it looked like it was as light as air. It looks like a piece of paper. Kelsey Blog

Anonymous said...

the person used two fingers to take the laptop out of its folder parisablog 3c

Anonymous said...

they said at the end the worlds thinnest notebook. That makes the person want to buy it.

Anonymous said...

I like the way the commercial is put together. They took it out the commuter with two fingers to show how that it is. They lifted the lid with one finger. It was in an envelope to show how thin it was. It was smart to to make this ad. SirenaBlog 3C

Anonymous said...

the the mac book air is a cool thing.
you can bring it any were you want it to go I am saying this because you can fit it in an envalope.you can open it with one finger.amanda blog 3c

Anonymous said...

They put computer in a envelope to make it look easy to carry around. They opened it up with one finger. The people took the computer out with to fingers to get your attention. Carolineblog3c

Anonymous said...

In the commercial the person opened the computer with one finger. The person also pulled the computer out of the envelope with two fingers, to show how light the computer was. The Apple company also put the words "The worlds thinnest computer" at the end. These are all ways to get people to buy their product. Melanie_Blog 3C

Anonymous said...

i think this advertisement catches the person's attention because it looks so thin that it could fit in an envelope! also you could open it with one finger. Annamaria Blog

Anonymous said...

open one finger. take out easey.
close with one finger.
untie.
put on envalop.
this is an entelegent movie to watch.

Anonymous said...

They made the computer look like it can fit in an envelope. They are also trying to make it look light, and also easy to open. Jared Blog

Anonymous said...

love kirans idea

Anonymous said...

The company put the computer in an envelope to make it look thin. They also put the camera in a angle that made the computer look skinny. They tried to really make the computer skinny. Austin Blog

Anonymous said...

I noticed they made it's name the MacbookAir and it looks as light as air because they pick it up with three fingers. They also used one finger to open. Devon Blog

Anonymous said...

The person takes out the notebook very slowly and with 2 fingers to make it look like it seem as light as air. Soobin Blog 3C

Anonymous said...

The ad says that it is the worlds thinnest notebook ever. They want to make people buy it because it is so thin. Parisablog 3c

Anonymous said...

They used a new song because the Mac Book Air is new too. The person took it out of the package with 2 fingers and 1 finger to open it that shows how light it is. James blog

Anonymous said...

The MacBookAir is very thin. The commercial shows a guy taking out a MacBookAir in a folder with two fingers, and he opened the lid with one finger. Chelsea Blog