Tuesday, April 20, 2010

Who is the target audience?

Companies design different brands for different groups of people. Take a look at the three brands of Cheerios in this post.

What are some of the techniques that General Mills uses to sell each brand of Cheerios that they make? Who is the target audience for each of the brands?
How do they change the box design to appeal to the different audiences? Look carefully and deconstruct each box by analyzing all the details.