Tuesday, April 20, 2010

Who is the target audience?


Companies design different brands for different groups of people. Take a look at the three brands of Cheerios in this post.

What are some of the techniques that General Mills uses to sell each brand of Cheerios that they make? Who is the target audience for each of the brands?
How do they change the box design to appeal to the different audiences? Look carefully and deconstruct each box by analyzing all the details.

69 comments:

Anonymous said...

The fruity cheerios has bright colors that kids like. JamesBlog 3c

Anonymous said...

The cartoon character appeals to kids on the Honey Nut Cheerios. Arel Blog 3C

Anonymous said...

i love your idea Amanda blog 3c

Anonymous said...

i love how you think Amanda blog 3c

Anonymous said...

The regular Cheerios bowl is a heart so its for adults

Anonymous said...

The heart on the regular Cheerios is there because adults are so worried about their cholesterol. Melanie Blog 3C

Anonymous said...

i always wanted to try the frutiy ones Amanda blog 3c

Anonymous said...

The heart bowl attracts the adult for healthy.Soobin blog 3c

Anonymous said...

the regular Cheerios are for adults because it has a heart bowl. SirenaBlog 3C

Anonymous said...

I think the fruity Cheerios make kids want them because they look so good and exiting Parisa blog 3c

Anonymous said...

you are a great teacher amanda blog 3c

Anonymous said...

The cartoon in Honey Nut Cheerios appeals to kids, and the heart appeals to parents because its still healthy. Annnamaria blog 3C

Anonymous said...

The Cheerios box has a heart to attract adults. Caroline blog 3c

Anonymous said...

The Fruity Cheerios are the same as the regular Cheerios except their different colors. Jared Blog

Anonymous said...

The Fruity Cheerios box is so bright because kids like bright colors. Melanie Blog 3C

Anonymous said...

the regular cheerios make adults think it is good for them selves Parisa blog 3c

Anonymous said...

The Cheerios on the fruity box are more colorful than the regular Cheerios. Kids like colorful things. Kirana Blog 3U

Anonymous said...

The regular Cheerios are for adults because the bowl is shaped in a heart form. The fruity Cheerios are for kids because there colorful and huge on the box and kids love colorful things and huge things. The honey nut Cheerios are for adults and kids. The adults like it because there looking at the heart and that means it's healthy. The kids like it because they first look at the bee that is a cartoon. Kids love cartoons. Sarah Rose blog 3U

Anonymous said...

The Fruity Cheerios make children want to buy it because the fruity Cheerios have colors on the box.The adults will want to buy the regular Cheerios because it has a heart bowl and it has fresh fruit on it.Kelsey blog 3U

Anonymous said...

The cover of the Honey Nut Cheerios box makes kids and adults want to buy them because there is a picture of a heart and for the kids a picture of a bee. Kirana Blog 3U

Anonymous said...

Fruity Cheerios are colorful.They make children tell their parents to buy the Cheerios for their children. The regular Cheerios bowl is shaped in a heart, so parents think it is more healthy. Sophie Blog 3U

Anonymous said...

For the Honey Nut Cheerios kids and adults want to buy it because for the kids it has a cartoon bee and for the adults it has a heart on it. Kelsey blog 3U

Anonymous said...

Honey Nut Cheerios attract kids and adults. This is because it has a heart which will attract adults and a cartoon bee which targets kids. They probably do this so they can make even more money.

Anonymous said...

The fruity Cheerios attract little kids. So they ask to buy them. They like the cover of the box. Evan blog 3u

Anonymous said...

The honey nut Cheerios have 9g of sugar. The regular Cheerios have 1g. Moms would really go for that. The fruity Cheerios also have 9g. The adults would go for the regular Cheerios because they only have 1g of sugar.It is important to read the side of the box and not go by the cover because if you just look at the cover you don't know how many grams of sugar it has. Maybe it has too much sugar and it is not healthy.Sarah Rose blog 3U

Anonymous said...

With the Honey Nut Cheerios they try to get kids and adults to buy. For the kids they have the bee. And for the adults they have a heart for good publicity. This way they can get people of all ages. This one has 110 calories , 9g of sugar , 190mg of sodium , and 1.5g* of fat in total. Out of all the Cheerios the Honey Nut Cheerios have the most calories and has the second to most # of total fat out of all the boxes. My favorite is Honey Nut Cheerios.Kassandra 3u

Anonymous said...

General Mills company makes many kinds of Cheerios cereals that attracts parents and kids. Then they buy it and all the money goes to General Mills. They used different designs to attract people. Jonathan Blog 3U

Anonymous said...

Kids like Fruity Cheerios because they have a colorful box.Kids like colorful things. williamblog

Anonymous said...

On the Fruity Cheerios box the spoon is enlarged and so are the Fruity Cheerios which attract kids. The regular Cheerios would attract adults because the bowl is shaped like a heart and it says that it lowers Cholesterol. Caitlin Blog 3U

Anonymous said...

The fruity Cheerios look so yummy for kids because of there exciting color. The regular Cheerios look like parents would like it because of it's dull color. The honey nut Cheerios look like kids and parents would like it because of the bee and heart.

Anonymous said...

On the Honey Nut cover they want kids to eat honey nut cheerios they use the bee holing a heart to make kids eat healthy. And they make some things bright so kids can think it might taste good with the honey.
D.T blog

Anonymous said...

They change the box design by color
and details.

Anonymous said...

Fruity Cheerios uses design as a technique because they make the cheerios look large and milk is falling of the side of the spoon so when the child that saw the box they will be interested in getting the cheerios.

Anonymous said...

Honey Nut Cheerios makes the design appeal to kids and grown-ups for kids they put the bee and for grown-ups they have the heart that said Can Help Lower Cholesterol.

Anonymous said...

The regular cheerios attract adults because they look heart healthy. It looks heart healthy because the bowl is shaped in a heart and so are the strawberries.
JKblog

Anonymous said...

I think the companies make different brands so that people will get more interested in flavor. If that's the case then the company will make three times the original amount of money that they get. KR Blog

Anonymous said...

The regular Cheerios looks more appealing to the adults because it is a simple design, but still can be attractive. The design includes a heart shaped bowl and it says that Cheerios help cholesterol.The box also has the words whole grain in a gold circle.The fruity Cheerios looks more exciting, so it is appealing to kids. I think the honey nut Cheerios can be appealing to both adults and kids.The box has a cartoon character holding a heart. It is not to exciting yet not to boring. JDblog

Anonymous said...

Parents like healthy food for their kids- they would choose regular Cheerios because of the banner saying 'Cheerios May Reduce Your Cholesterol'
Kids like brightly colored boxes and would easily convince their parents to get sugar filled cheerios without even noticing.
AD blog

Anonymous said...

The Fruity Cheerios are appealing to kids because they are different colors and flavors. The regular Cheerios appeal to parents because the company makes healthy comments on the box.

MVLBlog

Anonymous said...

The regular Cheerios box has the ribbon that says "low cholesterol"around the bowl, which is shaped like a heart, so adults will buy it. They also are advertising with the "low cholesterol" campaign.

AODblog

Anonymous said...

The Honey Nut Cheerios box attracts kids because the bowl is all shiny and there is a cartoon character on it to.
MSBlog

Anonymous said...

Fruity Cheerios are advertised for kids because they are colorful, they are big and the milk is flying off the spoon. Regular cheerios are for adults because it says it may lower your cholesterol, the bowl is shaped like heart and there are strawberries that are red and they're shaped like a heart.

A.M.Mblog

Anonymous said...

In the first ad the company's trying to advertise to adults by putting the cereal on the cover in a heart shaped bowl, and putting strawberries in the cereal.
CGC blog

Anonymous said...

General Mills advertised Honey Nut Cheerios with a cartoon charter bee. The audience for children because of the bee and the cholesterol lower for adults.

SWBlog

Anonymous said...

Companies make interesting covers for cereal so other people will by it.They also will make a lot of money.This is an example,the fruity cheerios are bright and will get kids attention.So the kids will beg their parents and their parents will end up buying the cereal for them.

Anonymous said...

The Honey Nut Cheerios company makes the appeal to kids and adults so they make more money. Also they make it appeal to more people by advertising the name like by putting the bee and the heart on the box so when they here the word cheerios people will think of a heart or bee and think of their company. For the fruity cheerios box they make the box colorful so it will appeal to many kids. Also kids around the world will force their parents to by them the cereal.

Anonymous said...

The regular cheerios have strawberry's in the bowl because they look like hearts.The strawberry's make the cereal look like it's healthy.However the fruity cheerios make the cereal look fruity and filed with nutrients. But the honey nut cheerios makes it look like they have honey in the cheerios so people don't need to have honey in it but, they really need to add honey.All of these cheerios are an advertisement to kid's because they have different things to attract kids to buy it like... the bee in honey nut cheerios,or the fruits in fruity cheerios,or the hearts
george blog

Anonymous said...

The target audience for the fruity cheerios is young kids who like fruit and colors.The honey nut cheerios are good for you because it has honey and nuts.The general mills used the honey nut bee for advertisement.General mills use a cheerio for the i on all the boxes.The fruity cheerio makes me think of fruit loops. Quentinblog

Anonymous said...

The reason the regular whole grain Cheerios has a heart on it is because regular Cheerios lower cholesterol. As it says on the box, "Cheerios may reduce Your Cholesterol!" Cholesterol is known to help adults live longer. If you have higher cholesterol your arteries may clog up and you can have a heart attack. The Fruity Cheerios box has bright colors to attract children and the reason it has says good things about the cereal in the green circle is to attract parents to buy it for their children.The Honey Nut Cheerios are known for their commercials that attract children to buy the cereal. Naomi Charlotte Blog

Anonymous said...

When General Mills made Fruity Cheerios to attract a younger audiences it is also like Fruit loops.

Anonymous said...

General Mills use techniques to target a audience like putting a cartoon on the box for Honey Nut Cheerios to attract kids to the cereal. Also to attract a more grown audience for the whole grain cheerios they put a heart on the cover.MayaBlog

Anonymous said...

kids like Fruity Cheerios because of all the bright colors.Although when you look at the box its going to say real fruits!FYI no real fruits!All of it is sugar and flavors! Cybelle Blog

Anonymous said...

The target audiences for the fruity cheerios would be people who like fruit, or colors. Apparently,the honey nut cheerios and the regular cheerio boxes are are advertising lower cholesterol, so kids who like eating healthy would eat those two. All the box covers are different,which would mean different target audiences.

Anonymous said...

The one that targets adults are the plain Cheerios.On the plain Cheerios they put a heart shaped bowl and strawberries.Strawberries are shaped like hearts.Adults want to take care of their hearts. Deirdreblog

Anonymous said...

Honey nut cheerios are targeted at kids. Plan cheerios are targeting adults. AlexBlog

Anonymous said...

I know the fruity cheerios target is little children.I also think honey nut cheerios target is people with a sweet tooth.I also think cheerios target is people who are on a diet and so it looks healthy. They made the box colorful to at children. General Mills made 1 free penny inside a cheerios box. Honey nut cheerios made a character.

Anonymous said...

The one that targets the kids is Fruity Cheerios and Honey Nut Cheerios.My reason is a lot of kids like fruits.My reason is the adults like it for maybe for a cold.Also they are tasty.akshayblog

Anonymous said...

The one that targets the adults is the plain Cheerios and the Honey Nut Cheerios. The one that gets the kids attention is the Fruity Cheerios and Honey Nut Cheerios. Honey Nut Cheerios and plain Cheerios attract adults because they say it helps your cholesterol.
Parker blog

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